Product History, General
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Marvel Super Heroes 1968 Spider-Man Pillow Vinyl Blow Up Jack Kirby MMMS MassArt
Listing is for a Marvel Super Heroes 1968 Spider-Man Pillow Vinyl Blow Up Jack Kirby MMMS MassArt.
We love 1960's Marvel stuff - the company was so young and (nearly) all it's properties were newly minted and they were making things up fast and furious. There was little merchandising - and what little merchandise there was was mainly mail order. In 1968 via ad pages in their comic books, Marvel marketed two - just two - pillows of their major characters. Spider-man was an obvious choice. Thor would be the other one. Scarce in their day - they're exceptionally scarce today. Here's a reference of the comic book ad page:
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