Item History (General)[Show/Hide]
Item Condition (Specific)
PLEASE NOTE: INFORMATION in the Item History section is REGARDING COMMON ATTRIBUTES TO THE ITEM (ie size, year of production, color, scarcity, etc).
None of what follows has anything SPECIFIC to do with this listing and the actual item could vary in terms of completeness or manufacturing variations. Please see "Item Condition" for specifics to this listing.
GI Joe 1964 #7812 MOC Pilot
Communications Small Card
In 1964, the original GI Joe marketing plan was
simple. Sell them the doll...err...action figure :-) and then
sell them plenty of outfit/accessories to go with it. Seems
simple today but it was unique in the toys for boys market (but
successfully implemented with Mattel's Barbie 5 years earlier) of the
early 1960s. Each item is displayed where it could easily be
seen on a store shelf - each one sewn on a card and visible through
cello window or seal. This is one of the sets you could buy
to compliment your GI Joe soldier, sailor, marine, or pilot.
This particular set contains:
- Field Radio (Blue)
- Clipboard w/Paper & Pencil
- Map Case (Orange) w/Map
Get yours today!
Very nice and colorful card - CELLO INTACT with the tiniest cello tear (about 1 mm) at high point - above the radio. Pencil and map are "free floating".